Why Smart People Hire a Niche Realtor®

It is not unusual for people I meet to ask me why I specialize in selling homes to physicians.


Actually, the more interesting question is why more real estate agents don’t have special-focus clients. The business world is based on specialization: when your Lexus needs servicing, you take it to a dealership that has expertise in working on these cars. When you need an attorney to help you with estate planning, you call one who is experienced at setting up trusts and wills. And if you injure your back, you would almost always see an orthopaedic physician.

In this sense, real estate has lagged and it’s time to catch-up. It has always made sense to me to specialize because many physicians prefer to work with a Realtor® who has lived in a physician household and who also worked in medicine. I “get it.” I know what questions to ask them, how to work around their demanding schedules and which neighborhoods near medical centers will be a good fit.

On the other hand, I have no relatives in the entertainment industry, nor have I ever worked in that field. There are other agents who have unique insights I lack and who would therefore probably be a better fit.

In the end, it is all about serving the client’s best interest. Real estate is evolving and my crystal ball tells me that industry-centric agents will increasingly be in demand by discriminating clients.

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Monique Bryher | Broker-Associate/Realtor® | A Specialty Real Estate Practice | monique.bryher@gmail.com | 818-430-6705

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